New official wordmark for the University of Illinois Springfield

After approval by the University of Illinois Springfield Chancellor's Cabinet, and notification to the Dean's Council, the university is proceeding with use of a new official wordmark in print and electronic publications.

A wordmark is a standardized graphic representation of the name of an institution and is is used for the purposes of branding and identification. A wordmark becomes a visual symbol of an organization.

UIS did not have an official wordmark until last year when we began using a temporary wordmark. We have now finalized the official wordmark and you will begin seeing it on both print and electronic promotional materials.

See the Creative Services website to download a copy of the wordmark and for more information: www.uis.edu/creativeservices/standards/wordmark/